Assistant Manager - Digital Communication

Channel Marketing

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

CONTEXT

The role leads digital & brand Marketing and Sales integration portfolio for Star Plus

KEY RESPONSIBILITIES

Digital:

• To create engaging social media campaigns for the shows through character building in coordination with creative agencies
• To ensure engagement and build on sustenance campaigns for shows
• Collaborate with creative agencies on identifying new technology mediums and trends on digital platforms

Brand:

• To ensure Star Plus has complete ownership pf key apertures throughout the year- Mother’s Day, Teachers Day, Valentine’s Day etc.
• To create customized campaigns that have a unique point of view and amplify the same on the channel

Sales integration/ Brand Solutions:

• To collaborate with Sales teams to ensure brand integrations without compromising on the show and character’s integrity
• To collaborate with the Content team and work on the script and episode integration
• To ensure integration guardrails are adhered to

PERFORMANCE MEASURES

• Show ratings- Launch TVR
• Consumer engagement on digital campaigns
• Cost vs impact management

QUALIFICATION

• MBA
• 6 -8 years of digital marketing and/or brand experience

KNOWLEDGE AND SKILLS

• Strong understanding of the OTT transactional business
• Ability to be proactive, prioritize multiple important projects and work independently  
• Proven ability to work extremely well with and influence teams   • Flexibility, ability to work under tight timelines

PERSONAL ATTRIBUTES

• Articulate, passionate, meticulous, persuasion and negotiation skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.