3 Million+ SUBSCRIBER BOOST FOR sTAR CHANNELS
Flagship channels to be available in the ONLY entry-level tier on Sky
London, 1st August 2011
Star Plus & Star Gold have been confirmed as part of Sky’s new entry-level basic tier, reaching 10.3 million customers in the UK & Republic of Ireland. Already rated as the official leaders in their respective genres (Star Plus is the no.1 Hindi general entertainment channel & Star Gold is the no.1 Bollywood movie channel in the UK, as rated by BARB), the channels will see a rise of over 3 million in their subscriber numbers due to the re-packaging of Sky’s basic bundles, representing a 48% rise in connected households.
In recent years, Sky has moved beyond being just a pay TV operator to become a multi-product company and effective from September 1st this year,Sky willoffer new pricing & packaging options, simplifying the 6 entry-level basic packs to 1 entry level tier (Entertainment Pack), with a £5 buy-through for the second basic pack (Entertainment Extra Pack).
Star TV’s Head of UK Operations, Yeshpal Sharma, stated “we are absolutely delighted with this news and look forward to offering the very best in Asian entertainment to a larger segment of UK audiences. Our commitment at Star has always been to raise the bar and continue to change the game.”
Star One will join Star Plus & Star Gold in the entry-level basic pack with Star News housed in the second-tier basic pack.
STAR IndiaSTAR India, the leading media and Entertainment Company, has the highest reach among the country’s broadcasters, beaming to over 400 million people every week across India and over 65 countries across the globe. Its portfolio includes 33 channels in seven languages spanning the household brands STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, STAR Vijay, Suvarna, STAR News, ESPN and STAR Sports. STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping. STAR India is a fully owned subsidiary of News Corporation www.newscorp.com
For further information, please contact:
Parul Sharma
Assistant Vice President
Corporate Communications
STAR India Pvt. Ltd.
+91 9811988996
Luna Biswas / Nikita Crasta
Hanmer MSL
luna@hanmermsl.com / nikita.crasta@hanmermsl.com
+91 9920038219 / +91 9821071527
