Telling the world

Gayatri Yadav, EVP - marketing and communications, Star India said, "We wanted a time-slot for the show where the family could come together and get involved in the show.

According to Mr Ajit Thakur, GM, Life OK, “When India Cements offered this sponsorship, we saw it as an opportunity. It may not be the regular stuff that a GEC channel does.

Considerable hype is automatically generated over any new project Aamir Khan takes up, so it is understandable that the superstar is exercising utmost caution to ensure his television debut doesn't get over-exposed.