Star Jalsha owes its enduring success to a winning formula that combines progressive storytelling, iconic characters, and an unwavering commitment to cater to the diverse sentiments of its audience. The channel has consistently pushed boundaries, delving into relevant social issues and exploring diverse narratives that strike a chord with both rural and urban viewers.
Notable shows like Maa, Behula, Durga, Ekhane Akash Neel, Ganer Opare, Kiranmala, Bojhena Se Bojhena, Sreemoyee, Ke Apon Ke Por, Mohor, and Potol Kumar Gaanwala have become household names in Bengal, captivating audiences with their outstanding stories. Building on this legacy, Star Jalsha's current stellar shows like Anurager Chhowa, Horogouri Pice Hotel, Bangla Medium, Ramprasad and Komola O Shreeman Prithwiraj are set to carry the torch of excellence.
In addition to its ground-breaking storytelling, Star Jalsha is renowned for creating iconic characters that inspire and resonate with the audience. These characters, such as Baha, Potol, Sreemoyee, Mohor, Khukumoni, Deepa, Aishani have become cultural touchstones in Indian television, winning the hearts of millions in Bengal and beyond. They serve as role models, encouraging positive change and driving meaningful conversations.
Star Jalsha's success has transcended boundaries, as its exceptional content has been adapted in multiple languages across various regional channels. Sreemoyee alone has been remade in seven different languages, including Anupama in Hindi and Baakiyalakshmi in Tamil, winning the hearts of diverse audiences in their respective markets. Similarly, Mohor and Khorkuto have been remade in six languages each, creating characters that have garnered immense love from their respective viewers.
Sasural Genda Phool (Ogo Bodhu Sundori), Gustaakh Dil (Bou Kotha Kao), Meri Maa (Maa), Banni Chow Home Delivery (Khukumoni Home Delivery), Paadatha Painkilli (Ke Apon Ke Por), Kulfi Kumar Bajewala (Potol Kumar Gaanwala) and Teri Meri Doriyan (Gatchora) are some of the other successful shows which were adapted from Star Jalsha shows.
As Star Jalsha celebrates its remarkable achievements, it remains committed to its core values of innovation, inclusivity, and progressive storytelling. With an unwavering dedication to captivating audiences with high-quality programming, the channel will continue to shape the Indian television landscape and inspire viewers with its compelling content.
* Source: BARC WB 2+, W21’22-W20’23
About Disney Star:
With a television network that reaches more than 700 million viewers in nine different languages every month and a streaming platform(Disney+ Hotstar) that has transformed the way India consumes entertainment, Disney Star is the leading media & entertainment company in the country. The organization’s entertainment portfolio, which generates more than 20,000 hours of original content every year, cuts across general entertainment, sports, films, infotainment, kids and lifestyle content. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.
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