Disney 100

The Walt Disney Company marks its 100th anniversary on October 16, 2023, and throughout the year, it will celebrate the fans and storytellers who have sparked the joy and magic that is Disney over the last 100 years. Disney honored those fans and creators with a special commercial debuting during Super Bowl LVII that spotlights 100 years of unrivalled storytelling and innovation.

“As we commemorate our historic 100th anniversary, it is remarkable to look back at Walt Disney’s legacy and his passionate pursuit of excellence that continues to propel the company forward today. We are incredibly grateful to the generations of people worldwide for being such a special part of our history and inviting our stories and characters into their lives over the past century,” said Robert A. Iger, Chief Executive Officer, The Walt Disney Company. “Disney100 represents a celebration of all of our fans and families, and our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of the global culture.”

“Disney100 Special Look” features scenes from iconic Disney films, series, stage productions, theme parks, and fans, as well as a collection of inspiring words from Walt Disney, calling on the shared memories and nostalgia that have given Disney a special place in the hearts of audiences across the globe.

 The debut of “Disney100 Special Look” during the big game is an exciting milestone for Disney—with a year full of opportunities for fans and families of all ages to relive their most beloved Disney memories and to delight in new content, heart-warming stories and experiences.