Unleashing the sporting revolution

How we get everyone to join the game

Sport is remarkable, not just for the unprecedented limits that it pushes an athlete to or the incredible stories that become a part of folklore, but its ability to unify people of different backgrounds and create a feeling of belonging among a large audience.


The Star Sports Network is a home to a number of leading domestic and international sports with seventeen channels broadcasting premier sporting events which include cricket coverage under the purview of the TATA Indian Premier League (IPL), International Cricket Council (ICC), Cricket South Africa and Cricket Australia; Kabaddi under Pro Kabaddi League; and premier sports with Premier League; and Wimbledon amongst others.

With our massive reach, we have used our varied platforms to both build a dedicated viewer base for many sports, and foster a culture that encourages people to participate in sports.

Marketa Vondrousova

Andy Murray at Wimbledon

The results are for all to see – whether it’s a revival of interest in test cricket or the creation of a new space for an indigenous sport such as Kabaddi, viewership has soared. The focus on real time engagement with sport and a more comprehensive experience have allowed the audience to enjoy the sport on a more personal level. Assistance from channelled support, successful initiatives at grass root level and relevant placement of emerging sports on prominent broadcasting platforms are the building blocks for India becoming a multi-sports powerhouse.


Related Stories

Cricket Craze: Disney Star's Record-Breaking IPL Kickoff!

Tata IPL Day 1 Sets New Records: Disney Star Confirms Highest Watch-Time and Peak TV Viewership

Kheloge, Kudoge, Banoge Star

Together with the Ministry of Youth Affairs and Sports, we intend to realize a shared vision of making 30 crore children play for an hour every day.


We are the nation's storyteller

We create the most exciting, emotional, and phenomenal programming – thrilling the whole of India with our stories.


Big screen dreams

Our movies constantly redefine the possibilities of cinema. We want people to experience magic when they watch them.


Disney+ Hotstar, an experience like no other

We have a pioneering spirit, unstoppable in creating inventive and groundbreaking new ways to tell our stories.

Imagine more
Id: 1116