Star helped digitise the broadcast ecosystem. “In 2010, we trained production houses on how to shoot HD, training them on the new technology,” says Gajendra Tijare, Senior Vice President, Broadcast Technology. “Within the following 18-24 months, many of our competitors went digital. I think it might be fair to state that Star India got the industry HD-ready.” We trained post-production facilities and production houses to transfer content using a digital pipeline.
We Change
Leading Indian television into the digital era
We are constantly changing to stay ahead and bring the best to our viewers. India has steadily marched forward, becoming a global pioneer in the digital revolution. We are proud of our role in that evolution – bringing our viewers their favourite shows, films and sport in cutting-edge, high-definition digital broadcast.
Why digital?
We are always focused on the future. In 2011, we took the decision to go fully digital. At the back end, this involved transferring all of our stored content from tapes to the cloud. At the same time, we began broadcasting five channels – Star Plus, Star World, Star Gold, Star Movies and partner channel National Geographic – in high-definition with Dolby sound.
Making it work
We worked with Prime Focus Technologies as our technology partner. We utilised PFT's services to execute the entire continuum of the digital process. Content Live - our online storage platform to access, view and review content (shows, promos & TVCs) on the go was thus created.
Digital impact
Going digital helped us take huge strides in efficiency. Digital content is regulated and categorised via metadata, just like how hashtags are used on social media. Metadata has proved remarkably useful.
