Telling the world

Uday Shankar, chief executive officer CEO, STAR India, said "Fittingly for an event of such scale, STAR India took the game of cricket to the next level redefining the viewer experience. The fans’ unflinching faith and passion for the game has spurred our efforts to make this World Cup bigger and better than ever before.”

Star India COO Sanjay Gupta said, “Star India’s entertainment content has gripped people from all over the globe and its acceptance across geographies is a testament to our commitment to inspiring people. We’re delighted that our stories continue to transcend borders and are confident that it will enthral the audience in Russia as well.”

Ajit Mohan, business head (digital media) at Star India said, “Not only the smartphone ownership has gone up, at least 100 million people watch videos on mobiles.”