Telling the world

For this World Cup, Star India has offered multiple formats (including high-definition TV) and even local-language feeds. The structure of ad rates is, therefore, quite intricate.

Gayatri Yadav, EVP - marketing and communication, Star India says, "We were creating a narrative about India being a defending champion. While it was quite polarising, it built momentum and interest. Within that overall thought, we wanted a specific story for India versus Pakistan."

Bollywood superstar Salman Khan recently met with the famous ‘Mauka Mauka’ team on the sets of his upcoming film, ‘Bajrangi Bhaijaan’.