Telling the world

The marketing blitz was started by Star Sports, the official broadcaster for the ICC Cricket World Cup, when it launched a TVC emphasising on the history of the two teams in 50 overs World Cup since 1992.

STAR India recently entered the Telugu TV market with the acquisition of Hyderabad-based channel Maa TV. The network already has good presence in other important regional belts, and adding Telugu, which is the second largest regional market in terms of market potential and viewership, will add to its existing strength. Also, on February 11, the network was awarded the global Internet and mobile rights for the Indian Premiere League (through Novi Digital Entertainment) for Rs 302.2 crore for a th

Sanjay Gupta, Chief Operating Officer of Star India said, “The price paid by regional advertisers is going to more affordable in terms of reaching out to potential consumers and we expect 30 per cent of our revenues to come from such advertisers.”