Telling the world

The Star Sports network (part of the Star TV product line-up in India, owned by 20th Century Fox) has the television broadcast rights for World Cup matches.

Sanjay Gupta, chief operating officer of Star India, said the matches would be streamed on the company’s recently launched digital platform, Hotstar.

Uday Shankar, CEO, Star India said, “We were very impressed by the solid creative core and quality and depth of the management team at Maa Television Network. In a short span of time they have built a leading business which is poised to take the next leap. The acquisition fills a vital gap in our portfolio, allowing our advertisers targeted access to a critical market.”