Telling the world

Star India president sports Nitin Kukreja said, “We are thrilled to continue with the exclusive broadcast of the FIA Formula One World Championship and bring the highest class of auto racing to our viewers. This long-term association is in line with our aim of showcasing the best of global sporting events to create a multi-sport culture in India, and we’re confident that this exciting championship will fuel the growth of motor sports viewing in the country."

Star India president Sports Nitin Kukreja said, “There will be an investment phase. I think that it would take three years of investment from everyone. Different stakeholders will achieve break-even at different points of time. If a team builds its brand really well and builds its fan base, then it will break-even faster than the others. At Star, we are equity partners and are looking to break-even in three years or so. ”

Ajit Thakur, EVP & General Manager of Life OK said, “This Diwali Life OK will be the biggest destination for the viewers with 6 new offerings in just 8 weeks. Comedy Classes will see us bringing the sitcom genre back to Indian Television. With the biggest names of the Indian comedy, Krushna, Bharti, Sudesh and Shakeel, the show promises to be one of the most awaited offering for the viewers.”