Telling the world

Star India COO Sanjay Gupta said, “We believe in the potential of football as a sport that cuts across culture, race, religion and economic might. The Hero Indian Super League heralds the birth of India as a footballing nation and, as the leading sports broadcasting network in India, we plan to take the viewer experience to the next level. In order to take the game of football closer to its fans, we are providing a never-seen-before plan, leveraging the strength of sports, entertainment, regiona

Star Plus led the pack followed by Zee TV at No. 2 and Colors at No. 3. Life OK, SAB TV and Sony were at No. 4, No. 5 and No. 6, respectively

Star Sports President Nitin Kukreja said, “We will be launching these new sports channels in the next few months. We are committed to investing in newer sports and this just means that we need to have the channel capacity to showcase such content.”