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Rural players of the fading sport of kabaddi now aspire to TV fame and fortune

Uday Shankar, chief executive of Star India, the entertainment and sports network that is a division of 21st Century Fox said, “Kabaddi has deep roots and resonance, but the challenge was to present it for the urban middle-class Indians as a style and attitude statement. To get them to say ‘Oh my God, kabaddi is actually quite cool.’?”

Ye Hai Mohabbatein to air at a dual time slot

Speaking about the same, Mr. Nikhil Madhok, Senior VP Marketing & Content Strategy said, “Saraswatichandra which started with the promise of a great love story has now reached its logical conclusion and it’s time to bid farewell to the show. We’re not replacing the show with any new show but giving way to the ever popular and compelling show Ye Hai Mohabbatein; a story that has got the country pulsating.”

Star Plus to debut the promo for “Satyamev Jayate” exclusively on Twitter

The third season of the popular television show Satyamev Jayate with Aamir Khan on Star Plus will be exclusively promoted on Twitter.

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