Telling the world

Uday Shankar, CEO, STAR India said, “The concept of genres is outdated. What will rule today and in the future, is compelling content. The winners will be those who invest in high-quality content and marketing to create destinations and brands of choice.”

Star Plus’ growth helped it cross 700 million-mark this week, Zee TV added maximum 56 TVMs.

Kevin Vaz, General Manager, Star India Pvt Ltd- English cluster says, “This is our first year as official broadcast partner for the Primetime Emmy Awards in India. Our vision is to make Emmy’s a household name in India like The Oscars and it’s for this very reason that we will simulcast the original airing and its repeat across our English GE Channels. Some of our biggest shows like Homeland, Breaking Bad and Mad Men have been nominated and we are glad that this year we will celebrate Internatio