Telling the world

Amit Chopra, Head of Sales, STAR India said “The response from advertisers has been very encouraging. It is more than what we anticipated. IPL is a premium property and we are capitalising on the medium of mobile and digital. The cumulative reach of the tournament has gone up tremendously and we expect the response from advertisers to only increase in the future.”

Star Plus’ weekday primetime viewership equalled the combined total of Zee and Colors. Sony is the only Hindi GEC to grow in the second week of IPL 7 on the back of Umang 2014

Sanjay Gupta, COO, Star India, said, “The International Business has huge growth potential which has not yet been fully tapped and we believe Gurjeev will add tremendous value to the organization and will build on the foundations that have been put in place and take the International business to new heights. Gurjeev shares our values and our focus on the business and he has proved to be an extraordinary leader throughout his stint with Star and its ventures.”