Telling the world

IMG Reliance and Star India's upcoming football tournament, Indian Super League (ISL), has got encouraging response from companies, celebrities as well as other sports team owners for ISL franchises.

Ajit Thakur, head, Life OK, says, "It is our endeavour to introduce clutter-breaking content and our reality shows are always served with a twist. After the successful first season, we are now introducing Welcome 2 - Baazi Mehmaan Nawaazi Ki. As five contestants from culturally diverse backgrounds come together, the show moves away from the run of the mill kitchen politics and takes you into the actual kitchen conversations. This time around, the show focuses on Dilwalon Ki Dilli, the melting po

Star Gold Head Hemal Jhaveri: “We are categorically looking at premiering certain content that we have acquired only on Star Gold HD. It’s a very clear vision we have for keeping the FPCs for both the HD and SD feeds very different from one another. If a viewer is going to pay premium prices he deserves something extra, so we figured why not premiere movies, may be a week or even a month in advance, than our SD feeds. We are clearly focused on strengthening our HD portfolio and it does attract a