Telling the world

Uday Shankar, Chairman, Ficci M&E committee said, “2013 has been an extraordinary year for the media and entertainment sector - a year of challenges and significant change which saw the industry dealing with a host of issues. Television saw the implementation of the 10+2 advertising cap and significant progress in seeding of set top boxes in DAS 1 and II – setting the stage of revenue growth and expansion in genres. The film sector continued to mature on the back of multiplex expansion and a wid

Star India, which also owns broadcast and sponsorship rights, will use its sports properties to take the league to millions of households and also monetise the content on and off the field.

Uday Shankar, Chairman of the Ficci media and entertainment committee, said the industry will raise issues around “inadequate policy support” during the three-day conference next week.