Telling the world

Ajit Thakur, general manager of Life OK, which telecast Sherawat’s Bachelorette India - Mere Khayalon Ki Mallika, says this “crossover” is healthy for the business of the film and TV industries.

STAR India Head Marketing & Communications, Gayatri Yadav said, “The work done by DDB MudraMax OOH for the brand refresh campaign has been outstanding. The DNA and essence of the brand refresh was well understood and reflected in the manner in which the planning and media selection was done by the agency. Especially the Star Sports zone and roadblocks conceptualized and executed at Mumbai and Delhi airports are noteworthy and have created a great impact and buzz for the refresh. We are very impr

Kareena will champion the use of Channel V's 'VithU' app, which is a Star network initiative