Source: Forbes India Magazine - May 20, 2015 - Page 100-102
GIMA on Star Plus fetches 4.3 TVM. Star Plus holds 6 slots among the top 10 weekday shows
Gaurav Banerjee, Head, Star Plus said, “We understand our viewers very well. Shows like ‘Diya Aur Baati Hum’, ‘Saathiya’, ‘Ye Rishta’ have been doing well over two years now. Apart from that, shows like ‘Mohabattein’ have picked up and brought a new set of audiences. I think our way of storytelling has struck well with the audiences.”
Star Plus stayed far ahead of its competition by maintaining its GTVM above the 700-million mark for the second consecutive week
