Press Release

A FEVER THAT NEEDS NO CURE

23 May 2021

‘OSCAR FEVER’ GRIPS STAR MOVIES

The glitz and glamour of a star-studded event starts much before the doors to the magical night open. It starts at the beautiful red coloured path laid out before the celebrities as they enter the gala event. Star Movies considers its viewers as the celebrities with the right to their own red carpet introduction to Hollywood’s biggest stage – The Oscars on 23rd Feb 5:30 am.

With the biggest night of Hollywood just around the corner, it’s no wonder that the official Home of Oscars in India – Star Movies has created a unique experience for its viewers. The run-up to the Oscars will have Star Movies showcase the most celebrated movies at the awards – The Oscar Fever. Get ready to feel the essence of beautiful cinema that has been graced by Oscar awards and nominations Monday to Friday 7pm starting 9th February.

This elite lineup includes the mighty Gladiator, the magical Frozen and the eccentricities of Captain Jack Sparrow in the Pirates of the Caribbean: The Curse of the Black Pearl. Star Movies viewers will re-visit a writer’s view on classics like U-571 and Inglorious Basterds that captured the imagination of movie lovers and critics alike. Walking back from the future will be Arnold in Terminator 2: Judgement Day. Who can forget War Horse, Aladdin, Ratatouille and Toy Story 3 – the heartwarming stories that made movie lovers fall in love with the craft of storytelling.

With a stellar partnership of 16 consecutive years with the Academy Awards, StarMovies has always strived to bring to its viewers the beauty of Hollywood with films which have formerly been nominated or have been winners of the most prestigious day for Hollywood.

Movie lovers across the country will stay tuned weeknights at 7pm as they lounge in their comforters reeling under the Oscar Fever only on Star Movies.

Show me everything from anytime

Life OK charts a winning strategy

“Life OK was supposed to be a challenger to the No. 1 slot within the network. We had the full backing of the management in terms of intent and investment. But the proof that we can actually do it has come only in the last 6-8 months. We have grown to 14 per cent share and reached No. 4. But more importantly, people are taking notice that in terms of reach, we are as good as the top channel! Having said that, we are getting as many failures as we are getting hits. So there is more we need to do

Life OK: Rising Star

Sanjay Gupta, COO, Star India, "Star One wasn't sharply positioned. It didn't make much sense to either viewers or advertisers. There was an opportunity to talk to conservative India, where people believe in the importance of tradition and family. The revenues of Life OK are much more than five times those of Star One. It has the potential to be the next No 1."

Those epic good old days

Classic stories like Mahabharat are evergreen.

Imagine more
Id: 5633