Press Release

Aamir returns to TV on I-day

9 August 2012

Come August 15, and Aamir Khan will return with one last episode of his social-issue-based reality show Satyamev Jayate (SMJ) on Star Plus. The show officially ended on July 29 with Aamir revisiting all the issues discussed over the past 12 episodes. However, in order to discuss the impact that the show has had on the society, Star Network has decided to shoot another special concluding episode. This episode will put forth a record of how a TV series managed to bring about winds of change in just 13 weeks. The last show is titled Satyamev Jayate Ka Safar. 

"The show focussed on compelling stories that raised the bar for TV programming. With the kind of feedback we had received, we felt that it was important to thank our viewers for their support and participation." says Uday Shankar, CEO Star India.
The episode will be telecast at 11 am on Star Plus, Star Pravah, Star World, Star Jalsha and Doordarshan on Independence Day. Later, it will be aired on Star Vijay, Asianet and ETV on August 19. Actor-host Aamir shot for the episode a few days before leaving for the US to shoot Dhoom 3.
According to the show's data, SMJ received a staggering 1.4 crore responses from all over the world through SMS, social media, their official website, emails and letters. The donations over the 13 episodes have exceeded
R8 crore. "It's important for people to know how much money was collected and where it has been channelised. This special episode will be the best way to bid farewell to the first season," concludes Uday.
Source: HT Media Limited
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Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

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