Press Release

Battling for survival

5 January 2012

New adventure series featuring 22 participants starts tonight

Twenty two participants will star in the opening season of the adventure series Garnier Fructis PresentsSurvivorIndia, starting tonight. The contestants will have to start their journey from scratch, i.e. form a society, forage for food and find shelter in extreme weather conditions, all the while braving creepy crawlies and other creatures of the wild on a deserted island. Having already aired in 70 countries, the show's Indian edition tagline says it all - Jo tikega woh itihaas likhega - and only the fittest and most ruthless will survive and win.Nitin Vaidya, Business Head, Hindi Channels at Star India, says, "The series will see contestants battling for survival in do-or-die situations. We believe our viewers will live every moment of this exciting journey with our participants."ActressPayal Rohatgi, multi-millionaire hotelier Rohit 'Timmy' Narang and TV actressShilpa Saklaniare some well-known faces that will feature on the show, where they will be expected to wash clothes, clean ramps, eat plain food and live in the open, come rain or sunshine.To promote the opening season, the channel is replicating the Survivor experience live at Inorbit Mall, Malad today. The show airs tonight at 9 on Star Plus.

Show me everything from anytime

Star Plus' rejigged programming pays off

Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."

The tussle over live cricket scores

Ajit Mohan, Head, New Media, Star India said, “Digital should be an incremental leap in the way people consume sports. But if you look at the current crop of digital sports service companies, it has been a huge regressive step backwards, because essentially you’re trying to describe a match through text commentary."

Saif Ali Khan’s 'Bullett Raja' set for World TV Premiere on Star Gold

Hemal Jhaveri, Channel Head, Star Gold said, “We have always focused on showcasing a mix of all genres to our viewers with entertaining content; and have always received a phenomenal response for our premieres from the viewers. Besides a great star cast, Bullett Raja isone of the few critically acclaimed commercial entertainers of 2013. With this premiere, Star Gold once again reiterates its promise of bringing the latest and biggest Bollywood premieres on TV”

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