Press Release

Battling for survival

5 January 2012

New adventure series featuring 22 participants starts tonight

Twenty two participants will star in the opening season of the adventure series Garnier Fructis PresentsSurvivorIndia, starting tonight. The contestants will have to start their journey from scratch, i.e. form a society, forage for food and find shelter in extreme weather conditions, all the while braving creepy crawlies and other creatures of the wild on a deserted island. Having already aired in 70 countries, the show's Indian edition tagline says it all - Jo tikega woh itihaas likhega - and only the fittest and most ruthless will survive and win.Nitin Vaidya, Business Head, Hindi Channels at Star India, says, "The series will see contestants battling for survival in do-or-die situations. We believe our viewers will live every moment of this exciting journey with our participants."ActressPayal Rohatgi, multi-millionaire hotelier Rohit 'Timmy' Narang and TV actressShilpa Saklaniare some well-known faces that will feature on the show, where they will be expected to wash clothes, clean ramps, eat plain food and live in the open, come rain or sunshine.To promote the opening season, the channel is replicating the Survivor experience live at Inorbit Mall, Malad today. The show airs tonight at 9 on Star Plus.

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Get set for a gastronomical trip with Vikas Khanna on 'Twist of Taste'

FOX International Channels vice president, marketing Debarpita Banerjee says, “Food is a popular subject, a popular topic, and we plan to maximise the topic’s already wise reach with the new season of Twist of Taste, which itself is a flagship show for FOX Traveller. The audiences have loved the concept and we are excited to partner with Vikas Khanna in the third season of the show. ‘Twist of Taste: Coastal Curries’ reiterates our promise to bring more exciting and quality local content to the I

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Race against time

Sanjay Gupta, chief operating officer (COO) of Star India said that October 2014 is a realistic deadline for BARC. But the issue of the guidelines was another problem altogether. “What an ideal measurement system ought to be – this subject has been in discussion in the country for more than three years. It began with the Amit Mitra committee report in 2010. To my mind, as a system and as an industry, we have chosen not to act on it. I do believe that the existing television system is not compreh

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Star India committed to investing over Rs. 1500 crore in the sport of Hockey over the next 8 years

Nitin Kukreja, Head of Sports Business, Star India, said, “Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasters in India have traditionally invested only in Cricket but shied away from committing such heavy investments in other games. We are putting money where our mouth is. We believe Hockey has potential for growth but needs certain key ingredients to come together. We believe that a vibrant local league, international events in I

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