Press Release

Battling for survival

5 January 2012

New adventure series featuring 22 participants starts tonight

Twenty two participants will star in the opening season of the adventure series Garnier Fructis PresentsSurvivorIndia, starting tonight. The contestants will have to start their journey from scratch, i.e. form a society, forage for food and find shelter in extreme weather conditions, all the while braving creepy crawlies and other creatures of the wild on a deserted island. Having already aired in 70 countries, the show's Indian edition tagline says it all - Jo tikega woh itihaas likhega - and only the fittest and most ruthless will survive and win.Nitin Vaidya, Business Head, Hindi Channels at Star India, says, "The series will see contestants battling for survival in do-or-die situations. We believe our viewers will live every moment of this exciting journey with our participants."ActressPayal Rohatgi, multi-millionaire hotelier Rohit 'Timmy' Narang and TV actressShilpa Saklaniare some well-known faces that will feature on the show, where they will be expected to wash clothes, clean ramps, eat plain food and live in the open, come rain or sunshine.To promote the opening season, the channel is replicating the Survivor experience live at Inorbit Mall, Malad today. The show airs tonight at 9 on Star Plus.

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Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

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