Press Release

Beat the summer heat with Star Gold's movie treat from April 2 to May 25

30 March 2012

This summer get set to beat the heat with heavy doses of laughter with India's No 1 Hindi movie channel, Star Gold.

The channel is all set to turn your lazy summer afternoons into fun-filled days, with Comedy Picture Lagataar - a festival of the biggest comedy blockbusters – every weekday afternoon commencing from April 2 to May 25.

Bollywood's latest and biggest comedies - Golmaal 3, Ready, Tees Maar Khan, Ajab Prem Ki Gajab Kahaani, Housefull, Do Knot Disturb, Rascals, Thank You, De Dana Dan, Khatta Meetha, Bhool Bhulaiya - and many more are what India's  No 1 Hindi movie destination has in store for you.

So, do as you please, laze around in your homes if you will, but rest assured we'll put a smile on your face.

What's more! Star Gold will serve you a special treat with "Bhai ka Jalwa" back-to-back on March 31 from 3 pm onwards. After receiving a record-breaking response of 10 TVR to the World Television Premiere of Bodyguard, the channel will air three of Salman Khan's biggest hits of 2011 back to back. With 'Wanted' at 3 pm, 'Bodyguard' at 6 pm and 'Dabangg' at 9 pm on March 31, Salman Khan will rule your television screens with his JHAKAAS style and attitude.

Hemal Jhaveri, general manager at Star GOLD added, "With the premieres of Singham, Bodyguard, Ra.One and many more, Star Gold has established itself as the destination for the biggest and the best of Bollywood. Comedy Picture Lagataar is a property that our viewers have loved and appreciated, and we're helping them to another serving of our best fare."

Last year, the Comedy Picture Lagataar promotion was an integral part o fthe Star GOLD growth story and helped the channel drive incremental growth in the summers. Going forward, STAR Gold aims to bring to viewers the latest – from Housefull 2, Kahaani, Son of Sardar, to Bol Bacha, Ghayal Returns and Dabangg 2. 

Source: afaqs.com

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