Press Release

Bodyguard premier on Star Gold shatters all TRP records At 10.0 TVR, the movie emerges as the biggest television premiere since 3 Idiots, ahead of Dabangg & Singham

15 November 2011

Bodyguard premier on Star Gold shatters all TRP records

At 10.0 TVR, the movie emerges as the biggest television premiere since 3 Idiots, ahead of Dabangg & Singham

After creating a history on box office as the highest grosser, Salman Khan and Kareena Kapoor-starrer Bodyguard has shattered all TRP records on television. The world television premier of Bodyguard on STAR Gold has become the biggest television premiere since 3 Idiots but ahead of Dabangg & Singham. It has recorded 10.0 TVR for its premier on 12th November, 2011. The blockbuster helped the channel garner an all time high of 226 GRPs according to TAM data for week 46.

For the record, 3 Idiots’ premier on Sony on 25th July, 2010 had garnered 10.9 TVR on TAM people meters while Singham’s premier on Star Gold on 10th September, 2011 had garnered 8.7 TVR.

While only around 30mn fans have the watched the movie in theatres so far, an astounding 124 million viewers tuned in to see the movie on November 12 on Star GOLD making Bodyguard one of the biggest and the most successful premieres on TV.

Commenting on this success,Hemal Jhaveri, General Manager Star Gold,added, “We are thrilled with this achievement and the fact that Star GOLD is setting new benchmarks for movie channels. We have always aimed at entertaining our viewers with the best and latest blockbusters. There is much more in store for our viewers this year with the strong line-up of the new titles like Ra-one, Rockstar and Force etc.”

Star Gold had promoted the world TV premiere of Bodyguard across key cities through TV, Outdoor and print. In addition, to all of these, a roadblock unfolded across the Star Network on the 12th of Nov, just before the movie playout.

Source: Best Media Info

Print
Show me everything from anytime
Press Release

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Press Release

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

Press Release

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

1
419 420 421
628
Imagine more
Id: 6162