Press Release

Bollywood Stars, Cricketers Buy In To Indian Soccer League

15 April 2014

Bollywood stars Salman Khan, Ranbir Kapoor, John Abraham, retired cricketers Sachin Tendulkar and Saurav Ganguly and Spanish club Atletico Madrid are among the owners of the eight franchises announced for the Indian Super League (ISL) soccer tournament, the inaugural season of which will kick off in September. Talent agency IMG-Reliance and 21st Century Fox’s Star India are backing the tournament with the All India Football Federation.

The ISL is modeled on the flourishing Indian Premier League cricket tournament where teams are owned by a mix of Bollywood stars and big business. Soccer is popular in some of the franchise regions but in the rest, the glimpse of Bollywood or cricket superstar could be an attraction.

“With our expertise in marketing and production of sports content, our task is cut out to etch football in the sports culture of India,” said Uday Shankar, CEO of Star India, “The nation has been awaiting its second sport for far too long.”

The franchise owners are: media and aviation conglomerate Sun Group for Bengaluru; Sameer Manchanda of the Den Network, for Delhi; Venugopal Dhoot of electronics giant Videocon, mining magnates Dattaraj Salgaocar and Shrinivas V. Dempo for Goa; John Abraham and soccer club Shillong Lajong for Guwahati; Sachin Tendulkar and media investor PVP Ventures for Kochi; Sourav Ganguly, real estate baron Harshavardhan Neotia, Atletico Madrid, businessmen Sanjeev Goenka and Utsav Parekh for Kolkata; Ranbir Kapoor and chartered accountant Bimal Parekh for Mumbai; and Salman Khan with Kapil Wadhawan and Dheeraj Wadhawan for Pune.

Source: Variety.com
Show me everything from anytime

Star Sports shoots ad-campaign with Delhi Wave Riders' stars

Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."

YuppTV Launches Star Plus and Life OK Channels in USA

YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.

Grace of God

Ajit Thakur, General Manager, Life OK says, "We realised that we could get traction only if we managed to package the show with a contemporary touch."

Imagine more
Id: 6087