Press Release

Celebrate Salman Khans Birthday with Badhaai Ho Bhaijaan on Star GOLD

24 December 2014

~ Star GOLD will join in the star’s birthday celebrations with the best of his movies all day on 27th December 2014 ~ 

Mumbai, 24th December 2014: Star GOLD reiterates its commitment to entertain Salman Khan fans with a special birthday treat! Star Gold presents Badhaain Ho Bhaijaan, a one-day Salman film festival which will showcase the best of his movies all day on 27th Dec.

Badhaai Ho Bhaijaan will celebrate Salman Khan and his work as the quintessential hero who fights for his love, family and his country. Five of the best blockbuster films starring Salman Khan will air back-to-back on his birthday. The channel is geared up to enthrall its viewers with action-packed movies such as Pyaar Kiya Toh Darna Kya, Bodyguard, Ready, Partner and Jai Ho.

As part of a treat for Salman Khan’s fans, Star Gold has initiated an interactive watch and win contest, where viewers will be asked one question for each movie being aired as part of Badhaai ho Bhijaan movie fest. One lucky winner during each movie will stand a chance to win exciting merchandise by Star Gold.

In 2013, Salman Khan and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017. With the maximum number of 100 crore Bollywood films being premiered on the channel and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

Celebrate Salman Khan’s birthday with Badhaai Ho Bhaijaan on 27th December only on Star Gold

Show me everything from anytime

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Imagine more
Id: 5529