Press Release

Celebrate Salman Khans Birthday with Badhaai Ho Bhaijaan on Star GOLD

24 December 2014

~ Star GOLD will join in the star’s birthday celebrations with the best of his movies all day on 27th December 2014 ~ 

Mumbai, 24th December 2014: Star GOLD reiterates its commitment to entertain Salman Khan fans with a special birthday treat! Star Gold presents Badhaain Ho Bhaijaan, a one-day Salman film festival which will showcase the best of his movies all day on 27th Dec.

Badhaai Ho Bhaijaan will celebrate Salman Khan and his work as the quintessential hero who fights for his love, family and his country. Five of the best blockbuster films starring Salman Khan will air back-to-back on his birthday. The channel is geared up to enthrall its viewers with action-packed movies such as Pyaar Kiya Toh Darna Kya, Bodyguard, Ready, Partner and Jai Ho.

As part of a treat for Salman Khan’s fans, Star Gold has initiated an interactive watch and win contest, where viewers will be asked one question for each movie being aired as part of Badhaai ho Bhijaan movie fest. One lucky winner during each movie will stand a chance to win exciting merchandise by Star Gold.

In 2013, Salman Khan and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017. With the maximum number of 100 crore Bollywood films being premiered on the channel and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

Celebrate Salman Khan’s birthday with Badhaai Ho Bhaijaan on 27th December only on Star Gold

Show me everything from anytime

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Media: A paradigm shift

Uday Shankar, Star India CEO says he’s invested big money in content to keep his viewers hooked.

Nat Geo kick starts the second season of ‘Covershot’

Debarpita Banerjee, Head - Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

Imagine more
Id: 5529