Press Release

Channel [v] launches new show ‘Topper of the year: Suvreen Guggal’

19 March 2012

An inspiring story of a small town girl and her adventures in the Big City premiers on March 19 on dual timeband at 6.30pm and 8pm

Channel [v], the leading youth entertainment channel, announces the launch ofSuvreen Guggal – Topper of the year, a fascinating story of a small town girl and her adventures in the big city. It is an inspiring tale that states that there’s more to this generation than IPod and Low-waist jeans. Set against the backdrop of manifold aspirations, peer pressure, parental problems, college politics and teen anxiety, the story chronicles the lives of youngsters studying at DPSC, a prestigious college in Delhi, led by one crusader, who activates a stream of change in the campus.

Suvreen Guggal,the quintessential girl from Kathgodam is simple, moralistic, cheerful and determined. Hailing from a middle class family with high expectations, she is instilled with passion to enter theBigfancy city life. Her dreams come crashing down when reality hits hard but Suvreen’s fortitude to fulfill her dreams makes her compelling and charismatic among a group of students whose dreams were shattered by a few marks. She fights against all odds becoming a ray of hope for thousands of youngsters at the campus. Interweaved in love and college politics, this riveting and humorous drama is all set to entertain its audience beginning March 19th2012.

Announcing the launch of the show,Prem Kamath, Executive VP & GM, said “Majority of the Indian youth are dreamers, living the dream of others, be it parents, friends or simply popular culture. Suvreen Guggal, deals with the hopes and dreams of a small town girl and her endeavour to break free from peer and parental pressure. The series is a light hearted entertaining drama that captures her rollercoaster ride from a small town to the high college life of Delhi.”

The lead character of Suvreen will be portrayed by Smriti Kalra of 12/24 Karolbagh (Zee TV) fame. Speaking of the show,Smritisaid, “Channel [v], which was primarily a music channel, is now offering a series of shows, both fiction and non-fiction, to provide complete entertainment to its audience. On March 19th,you will see Suvreen Guggal, hopping and smiling, wondering and asking questions that cross your mind, the answers for which cannot obviously be looked for. This is where Suvreen Guggal comes in, finding solutions in her own quirky and funny ways. The character of Suvreen is very interesting and captivating and will definitely have a huge connect with the youngsters”

Veteran actor Akshay Anand will be rendering the role of Suvreen’s father. The show has been produced by Four Lions production.

Channel [v] has deployed an aggressive 360 degree marketing campaign to launch the show. Along with creative show promos, extensive and innovative outdoor hoardings and digital promotion, the show will also be marketed through the mobile platform.

Source: Best Media Info?

Show me everything from anytime

Saif Ali Khan’s 'Bullett Raja' set for World TV Premiere on Star Gold

Hemal Jhaveri, Channel Head, Star Gold said, “We have always focused on showcasing a mix of all genres to our viewers with entertaining content; and have always received a phenomenal response for our premieres from the viewers. Besides a great star cast, Bullett Raja isone of the few critically acclaimed commercial entertainers of 2013. With this premiere, Star Gold once again reiterates its promise of bringing the latest and biggest Bollywood premieres on TV”

STAR Life OK to air Asia Cup 2014 live

Yeshpal Sharma, senior vice-president, STAR UK and Europe, says, "Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe and offer them live cricket on television."

The Channel V Nokia IndiaFest 2014 Rocked!

Channel V head, Prem Kamath exulted: "It's a no-holds-barred finale to a rollercoaster fourth edition of the IndiaFest. The Channel V Nokia IndiaFest is no longer just a college fest but the one-stop coming-together of a generation every year."

Imagine more
Id: 6167