Press Release

Channel [ v ] launches next season of 'Axe Ur Ex' Prem Kamath, Executive VP & GM adds, “As a positive enabler of the youth, we attempt to give viewers the opportunity to right the wrongs of their past.

4 August 2011

Channel [ v ] launches next season of 'Axe Ur Ex'

The one you think is your better half promises you the world, to be at your side through thick and thin and one fine day leaves you high and dry - happens to the best of us. “Vengeance” has a new address altogether. Witness the new evil and bold season of Axe Ur Ex 2 launching on 14 August, 2011 at 7 pm only on Channel [v].

A reality show with a concept that changed the face of relationships altogether is back with a bang! The show gives the dumped partner, the opportunity to play the craziest of pranks on his / her ex and turn their life into a living hell for an entire day. The ditcher deserves to be avenged and you get the right to be in control of that revenge! Don’t get mad, get even!

So what’s different about the second season? The show now supports the protagonist with a team of four pranksters who are part of the core team that plays wild, entertaining and embarrassing pranks on the ex. For the first time ever, the viewers get introduced to the ‘War Room’- the place that serves as the planning and monitoring centre for the entire episode. And to add to all the excitement, if the avenger still feels the need for closure, we have now introduced “Hell Zone” – where the avenger can disclose one deepest, darkest secret of the lover on national television!

Commenting on the new show, Prem Kamath, Executive VP & GM adds, “As a positive enabler of the youth, we attempt to give viewers the opportunity to right the wrongs of their past. Axe Ur Ex had a tremendous response in the first season, as entertainment as well as a provider of true closure. We are confident the new avataar will have an equally positive resonance with the youth.”

In the ultimate search for retribution, watch avengers playing pranks that will make their partners scream, yell and literally pull their hair out! The most exciting journey of a jilted lover; with never-seen-before mortifying tricks!

Witness the wildest of pranks played on the unsympathetic lover only on Channel [v]’s Axe Ur Ex, every Sunday at 7 pm.

STOP MOURNING OVER YOUR BROKEN HEART, STAND UP AND TAKE REVENGE!

Source: afaqs.com

Show me everything from anytime

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

Imagine more
Id: 5768