Press Release

Channel [ v ] launches next season of 'Axe Ur Ex' Prem Kamath, Executive VP & GM adds, “As a positive enabler of the youth, we attempt to give viewers the opportunity to right the wrongs of their past.

4 August 2011

Channel [ v ] launches next season of 'Axe Ur Ex'

The one you think is your better half promises you the world, to be at your side through thick and thin and one fine day leaves you high and dry - happens to the best of us. “Vengeance” has a new address altogether. Witness the new evil and bold season of Axe Ur Ex 2 launching on 14 August, 2011 at 7 pm only on Channel [v].

A reality show with a concept that changed the face of relationships altogether is back with a bang! The show gives the dumped partner, the opportunity to play the craziest of pranks on his / her ex and turn their life into a living hell for an entire day. The ditcher deserves to be avenged and you get the right to be in control of that revenge! Don’t get mad, get even!

So what’s different about the second season? The show now supports the protagonist with a team of four pranksters who are part of the core team that plays wild, entertaining and embarrassing pranks on the ex. For the first time ever, the viewers get introduced to the ‘War Room’- the place that serves as the planning and monitoring centre for the entire episode. And to add to all the excitement, if the avenger still feels the need for closure, we have now introduced “Hell Zone” – where the avenger can disclose one deepest, darkest secret of the lover on national television!

Commenting on the new show, Prem Kamath, Executive VP & GM adds, “As a positive enabler of the youth, we attempt to give viewers the opportunity to right the wrongs of their past. Axe Ur Ex had a tremendous response in the first season, as entertainment as well as a provider of true closure. We are confident the new avataar will have an equally positive resonance with the youth.”

In the ultimate search for retribution, watch avengers playing pranks that will make their partners scream, yell and literally pull their hair out! The most exciting journey of a jilted lover; with never-seen-before mortifying tricks!

Witness the wildest of pranks played on the unsympathetic lover only on Channel [v]’s Axe Ur Ex, every Sunday at 7 pm.

STOP MOURNING OVER YOUR BROKEN HEART, STAND UP AND TAKE REVENGE!

Source: afaqs.com

Show me everything from anytime

Star Sports launches ‘The new face of Hockey’

Gayatri Yadav, Executive Vice President, Marketing and Communications, Star India, said, "HHIL in just its second edition has emerged as a truly global league and has attracted the world's best Hockey talent to its fold. We will complement the standard of the league and mount a special production effort to showcase Hockey like it has never been done before. We will create an exciting visual spectacle for Hockey fans. We will present 'The new face of Hockey'.”

Star Sports bets big on EPL-like experience to sell Hockey India League; Rs 100-cr makeover on cards

Nitin Kukreja, head of sports business for Star India said, "We want to create a multi-sport culture in India. Cricket is already big and we want to grow other sports like hockey as well. To do that production and how it looks on the screen is very important."

Salman Khan, Ajay Devgn and Rajnikanth’s heroic hits on Star Gold this Republic Day

Commenting on this occasion, Hemal Jhaveri, Executive Vice President, Star Gold said, “Being one of the leading Hindi movie channels in India, our aim has always been to provide a quality entertainment experience to our viewers. We have always believed in crafting differentiated and entertaining programming specials for our audience, underlining our commitment to bring them the latest and best of Bollywood. The Republic Day programming special ‘Asli Hero’ is our initiative to present our nation

Imagine more
Id: 5768