Press Release

Channel [V]'s Nokia Indiafest returns with a big bang in 2012

17 January 2012

Channel [V]'s Nokia Indiafest returns with a big bang in 2012

It was a day of enthusiasm and Vigor…the dawn before the light of the day… As the beautiful city of Mumbai was brimming with sun shine, the cheerful scream of ecstatic participants filled the air with an intoxicated spirit. Yes! It was the preliminary of the biggest and the coolest fest of the country – Nokia IndiaFest 2012, “Where Heroes Are Made” presented by Channel [v]. The event was held at Veermata Jijabai Technological Institute (VJTI), on January 14th 2012.

   The journey which began from cities like Chennai,  Bengaluru, Kolkata, Pune and Delhi, Channel [v] now heads to the dream city, Mumbai, with excitement and fun heaving high and more with each location. A combined talent hub, from across 33 colleges, battled it out in a series of 19 exotic competitions to win the challenge for the best. Beginning from the Launchpad to Footloose to Rampage, the eclectic mix of activities kept the students and the audience at tenterhooks.

The whacky and witty VJ Andy perennially charmed the Mumbaikars with his quirkiness, wit and style. As the day came to an end, the winners of day were announced and the stage was set on fire by popular bands – ‘Bhayanak Maut’and ‘Faridkot’ who grooved the audience with an irresistible and electrifying performance.

And what more…adding on to the excitement was the big enticing reward to the winners, the ticket to the Biggest and Coolest Fest of the country.

Speaking on the occasion, Prem Kamath, EVP & GM, Channel [v] said, ''Being the biggest youth channel of the country, we feel extremely proud to provide an unparalleled platform to the youth to showcase their talent. This is the biggest inter-collegiate festival that will change the way youth consider their talent. The fest has seen overwhelming enthusiasm among the students and is becoming a destination for untapped talent out there that is waiting to be discovered.”

After a successful IndiaFest 2011, leveraged by the unparalleled reach of Star Network and participation from more than 50,000 students from across India, Channel [v] takes the legacy forward with the second edition of its annual inter-collegiate festival in January 2012. With an eclectic mix of more than 30 competitions, Nokia IndiaFest 2012 promises to provide the biggest opportunity to the young budding talent of the country. As a prelude to the finale of the fest, Channel [v] will conduct a series of Minifests and Zonals across 8 regions, starting from Bengaluru followed by Chennai, Goa, Delhi, Pune, Mumbai and some more.

Cutting across boundaries, Channel [v]’s Nokia IndiaFest 2012 truly unites the talent of the country providing them the single biggest platform to display their talent and be their own hero.

So let go of your inhibitions and show off your talent at Channel [v]’s Nokia Indiafest 2012 in Goa on 27th and 28th January 2012.

Source: Afaqs.com

Show me everything from anytime

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Imagine more
Id: 5571