?What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.
Click here to watch Gayatri Yadav and Juju Basu speak about the 'Mauka Mauka' campaign
This unexpected moment of reflection on a reality show platform highlights the potential of media to spark meaningful conversations and promote positive societal change.
Spotlighting stories told from animals' perspectives, the five hard-hitting videos urge people to conserve planet by integrating small steps in their daily routines, thereby preserving the habitats of diverse species.
A new fiction show airs on 22 April 2024 on Mon – Fri at 6:30 pm.
