?What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.
Click here to watch Gayatri Yadav and Juju Basu speak about the 'Mauka Mauka' campaign
Star Plus emerges as the leader in every slot in weekday primetime barring 8 PM with six shows in the top 10 list in Week 6 of TAM 2014
In an exclusive chat with exchange4media, Sanjay Gupta, COO, STAR India, "STAR has committed to invest Rs 20,000 crore in developing the sports genre"
Sanjay Gupta, Chief Operating Officer, Star India, said, “Our ambition is to the shape the future of entertainment on a mobile screen; sports is the first big initiative for us. starsports.com has already set a new standard for sports fans hungry to consume sports without being tied to their television. This partnership will bring the power of our service to a whole new audience.
