?What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.
Click here to watch Gayatri Yadav and Juju Basu speak about the 'Mauka Mauka' campaign
Ajit Thakur, General Manager, Life OK says, "We realised that we could get traction only if we managed to package the show with a contemporary touch."
Nitin Kukreja, Head of Sports Business, Star India, termed the acquisition of broadcast rights of the Aircel Chennai Open an important step in the broadcaster’s strategy of offering Indian and international sporting content.
Ajit Thakur, General Manager, Life OK, says, “We have turned 2 this month. We have had a very good run in the last 12 months and it’s time for us to take the next big leap. The Screen Awards on Life OK is the first step in that direction. Like always, we were looking for content that goes beyond just entertainment. Screen Awards, apart from being the topmost annual Awards has a history of credibility and honouring good cinema. We are proud to have cemented this association. Life OK Screen Awards
