Digital advertising has shown promising growth in 2013, vis-à-vis 2012, which is about 38.7 per cent, followed by gaming which grew by 25.5 per cent. As for the 2018 prediction, digital advertising is expected to lead the CAGR with 27.7 per cent, followed by radio with 18.1 per cent.
On Day One of the 15th FICCI Frames conference being held in Mumbai, market research and audit company KPMG has released its much awaited annual report.
The FICCI-KPMG 2014 Report is titled 'The Stage Is Set'.
The Indian media and entertainment (M&E) industry has grown by 11.8 per cent in 2013, vis-à-vis 2012, and touched Rs 918 billion. It is expected to touch Rs 1785.8 billion by 2018, with a CAGR of 14.2 per cent.
By the end of 2014, the industry is expected to stand at Rs 1039 billion. Additionally, digital advertising has shown promising growth in 2013, vis-à-vis 2012, which is about 38.7 per cent, followed by gaming which grew by 25.5 per cent.
As for the 2018 prediction: Digital advertising is expected to lead the CAGR with 27.7 per cent, followed by radio with 18.1 per cent. Gaming and television are expected to register a CAGR of 16.2 per cent each, followed by growth rates of animation and VFX (15.9 per cent), music (13.2 per cent), films (11.9 per cent) and OOH with 9.2 per cent expected CAGR.
Print stands last as far as the expected growth is concerned with 9 per cent CAGR.
Within TV, subscription revenues are expected to be three times more than advertising revenues, by 2018.
Full report below:
Source: Afaqs.com
