Star Plus lost 130 GTVM but held its leadership position. Sony added 103 GTVM on the back of KBC in Week 34 of TAM 2014. Zee TV acquires top two fiction slots.
Star Plus lost 130 GTVM but held its leadership position. Sony added 103 GTVM on the back of KBC in Week 34 of TAM 2014. Zee TV acquires top two fiction slots.
Ajit Thakur, General Manager, Life OK, said, “Life OK recently turned 2 and our endeavor is now to make entertainment bigger and better for our viewers. The 20th Annual Life OK Screen Awards is an important step in that direction. Screen comes with a history of credibility, which only makes the association for us more valuable. The nominations have been announced and it is clear that it will be a tough call for the jury but the best will win.”
Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."
YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.