Press Release

GEC Watch: Star Plus and Colors add more eyeballs in Week 49

12 December 2014

Zee TV, Life OK, Sony and SAB TV witness decline in their viewership. There is no change in pecking order.

Star Plus and Colors were the only two Hindi general entertainment channels to add more eyeballs in Week 49 of TAM 2014. Zee TV, Life OK, Sony and SAB TV witness decline while Zindagi and Sony PAL retained their viewership. There was no change in pecking order.
Epic recorded a gross viewership of 3.69 TVM in its second week. The channel had recorded 2.93 GTVM in the first full week.
According to data sourced from TAM subscribers for Week 49 of TAM 2014 (November 30 – December 6) for CS 4+, HSM markets, Star Plus retained its leadership position followed by Colors at No. 2. Zee TV, Life OK, SAB TV and Sony were at No. 3, No. 4, No. 5 and No. 6, respectively.
Star Plus recorded gross viewership of 642 GTVM with a relative share of 25.35% (last week 625 GTVM).
Colors recorded gross viewership of 476 GTVM with a relative share of 18.94% (last week 467 GTVM).
At No. 3, Zee TV recorded gross viewership of 419 GTVM with 17.64% relative share (last week 435 GTVM).
Life OK witnessed the fall in viewership this week and recorded gross viewership of 296 GTVM. The channel had a relative share of 13.14% (last week 324 TVM).
SAB TV also witnessed fall in the viewership andrecorded gross viewership of 281 GTVM with 12.12% relative share (last week 299 GTVM).
Sony recorded viewership of 226 GTVM with a relative share of 9.33% (last week 230 GTVM).
Big Magic recorded viewership of 61 GTVM with a relative share of 2.51% (last week 62 GTVM)
Sony Pal recorded viewership of 33 GTVM with a relative share of 1.33% (last week 33 GTVM).
Zindagi recorded viewership at 31 GTVM with a relative share of 1.25% (last week 31 GTVM).
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)
Source: Bestmediainfo.com
Related Articles:
Print
Show me everything from anytime
Press Release

Get set for a gastronomical trip with Vikas Khanna on 'Twist of Taste'

FOX International Channels vice president, marketing Debarpita Banerjee says, “Food is a popular subject, a popular topic, and we plan to maximise the topic’s already wise reach with the new season of Twist of Taste, which itself is a flagship show for FOX Traveller. The audiences have loved the concept and we are excited to partner with Vikas Khanna in the third season of the show. ‘Twist of Taste: Coastal Curries’ reiterates our promise to bring more exciting and quality local content to the I

Press Release

Race against time

Sanjay Gupta, chief operating officer (COO) of Star India said that October 2014 is a realistic deadline for BARC. But the issue of the guidelines was another problem altogether. “What an ideal measurement system ought to be – this subject has been in discussion in the country for more than three years. It began with the Amit Mitra committee report in 2010. To my mind, as a system and as an industry, we have chosen not to act on it. I do believe that the existing television system is not compreh

Press Release

Star India committed to investing over Rs. 1500 crore in the sport of Hockey over the next 8 years

Nitin Kukreja, Head of Sports Business, Star India, said, “Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasters in India have traditionally invested only in Cricket but shied away from committing such heavy investments in other games. We are putting money where our mouth is. We believe Hockey has potential for growth but needs certain key ingredients to come together. We believe that a vibrant local league, international events in I

1
423 424 425
629
Imagine more
Id: 5582