Press Release

GEC Watch: Star Plus captures top 3 slots; Colors’ 3 shows in weekday top 10

6 February 2015

Screen Awards on Life OK fetched 5.3 TVM, while ‘Bigg Boss’ on Colors averaged 5.8 TVM in its finale week.

Even as Star Plus captured top three slots inWeek 5 of TAM 2015, Colors had three shows in weekday top 10. According to data sourced from TAM subscribers for Week 5 of TAM 2015 (January 25-31) for CS 4+, HSM markets, Star Plus ruled the weekday programming with four shows in top 10 followed by Colors with three shows and Zee TV with two shows. SAB TV had one show in the top 10 club.
‘Bigg Boss’ on Colors fetched an average of 5.8 TVM in its finale week. Screen Awards on Life OK garnered 5.3 TVM.
‘Comedy Nights with Kapil’ on Colors remained the weekend chart topper, followed by Zee TV’s ‘Neeli Chhatri Wale’ and Sony’s ‘CID’.
Weekday toppers (all data in TVM, 000000’s)
Star Plus’ ‘Diya Aur Baati Hum’ stayed at the top of the weekday chart with an average viewership of 10.7 TVM this week (last week 10.7TVM).
‘Sathiya Saath Nibhana’ on Star Plus retained No. 2 position this week despite a drop in its viewership. The show recorded an average viewership of 8.6 TVM (last week 10.2 TVM).
‘Ye Hai Mohabbatein’ on Star Plus also held its No. 3 position. The show fetched an average viewership of 8.6 TVM this week (last week 9 TVM).
‘Kumkum Bhagya’ on Zee TV was at No. 4 with an average viewership of 8.4 TVM (last week 8.7 TVM).
‘Yeh Rishta Kya Kehlata Hai” was the fourth show from Star Plus in top 5. It had an average viewership of 8.1 TVM (last week 8.2 TVM).
‘Sasural Simar Ka’ on Colors rose two positions to No. 6 this week. The show garnered an average viewership of 7.3 TVM (last week 7.5 TVM).
Zee TV’s ‘Jamai Raja’was at No. 7 with an average viewership of 6.9 TVM (last week 7.8 TVM).
‘Tarak Mehta Ka Ooltah Chashmah’on SAB TV slipped to No. 8 position with an average viewership of 6.8 TVM (last week 7.7 TVM).
‘Udaan’ on Colors was at No. 9 with an average viewership of 6.7 TVM against last week’s 7.2 TVM.
Colors’ third show in top 10 was ‘Meri Ashiqui Tumse Hi’with an average viewership of 6.5 TVM (last week 6.3 TVM).
Weekend toppers
‘Comedy Nights with Kapil’on Colors remained the weekend chart topper with 4.9 TVM (last week 5.6 TVM).
Zee TV’s ‘Neeli Chhatri Wale’was the second most watched show during the weekend with 4.4 TVM this week (last week 4.4 TVM).
Sony’s crime series, ‘CID’, fetched an average viewership of 4 TVM.
Zee TV’s flagship singing reality show ‘Sa Re Ga Ma Pa Li’l Champs’fetched 3.6 TVM (last week 3.7 TVM).
‘Bhanwar’ on Sony recorded 2 TVM this week (last week 1.6 TVM).
Sony’s other crime series, ‘Crime Patrol’, had an average viewership of 1.4 TVM (last week 1.4 TVM).
‘Maharakshak Aryan’ on Zee TV dropped to 1.2 TVM this week (last week 1.4 TVM).
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
Source: Bestmediainfo.com
Show me everything from anytime

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Imagine more
Id: 6925