Press Release

GEC Watch: Zee TV jumps to No. 2, Life OK to No. 4

6 February 2015

Zee TV’s growth was propelled by world television premiere of ‘Happy New Year’ while ‘Screen Awards’ helped Life OK return to No. 4.

Week 5 of TAM 2015 witnessed two changes in the pecking order of Hindi general entertainment channels. While Zee TV overtook Colors to become No. 2, Life OK returned to No. 4 surging ahead of SAB TV.
According to data sourced from TAM subscribers for Week 5 of TAM 2015 (January 25 – January 31) for CS 4+, HSM markets, Star Plus retains the leadership position despite decline in ratings. Zee TV and Colors were at No. 2 and No. 3, respectively.
Whereas Life OK returned to No. 4 position, SAB TV and Sony followed at No. 5 and No. 6, respectively.
Star Plus’ gross viewership dropped this week to 616 GTVM with a relative share of 24.43% (last week 659 GTVM).
Zee TV rose to No. 2 position this week by adding 77 TVM to its gross viewership. The channel recorded 485 GTVM with a relative share of 19.24% (last week 408 GTVM).
Colors too lost a few eyeballs and recorded 477 GTVM with a relative share of 18.92% (last week 485 GTVM).
Life OK returned to No. 4 position this week with a gross viewership of 338 GTVM and a relative share of 13.41% (last week 299 TVM).
SAB TV recorded 294 GTVM with 11.66% relative share (last week 305 GTVM).
Sony’s gross viewership grew to 263 GTVM and its relative share jumped to 10.43% (last week 238 GTVM).
Big Magic recorded 42 GTVM and a relative share of 1.67% (last week 49 GTVM).
Sony Pal continued to grow this week also. The channel recorded a gross viewership of 29 GTVM with a relative share of 1.15% (last week 26 GTVM).
Zindagi dropped further to 18 GTVM with a relative share of 0.71% (last week 21 GTVM).
Epic recorded a gross viewership of 8.1 GTVM against last week’s 7 GTVM.
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)
Sourece: Bestmediainfo.com
Related Articles:
Print
Show me everything from anytime
Press Release

Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Press Release

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Press Release

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

1
418 419 420
630
Imagine more
Id: 5595