As the momentum builds ahead of the ICC World Twenty20 2016, Hotstar will launch a series of campaigns to further drive up the anticipation among cricket lovers for this eagerly-awaited event.
As the momentum builds ahead of the ICC World Twenty20 2016, Hotstar will launch a series of campaigns to further drive up the anticipation among cricket lovers for this eagerly-awaited event.
Yeshpal Sharma, senior vice-president, STAR UK and Europe, says, "Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe and offer them live cricket on television."
Channel V head, Prem Kamath exulted: "It's a no-holds-barred finale to a rollercoaster fourth edition of the IndiaFest. The Channel V Nokia IndiaFest is no longer just a college fest but the one-stop coming-together of a generation every year."
Sanjay Gupta, COO, STAR India said, “We are looking at consumption on devices beyond TV in a big way. Therefore, we are looking to engage with consumers in a very meaningful way.” He was referring to Star Sports’ association with Vodafone to promote a digital sports marketing initiative, called ‘Vodafone Sports Portal’.