As the momentum builds ahead of the ICC World Twenty20 2016, Hotstar will launch a series of campaigns to further drive up the anticipation among cricket lovers for this eagerly-awaited event.
As the momentum builds ahead of the ICC World Twenty20 2016, Hotstar will launch a series of campaigns to further drive up the anticipation among cricket lovers for this eagerly-awaited event.
Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”
Star India and Zee TV say the focus on making the stories relevant to today's generation has led to the success. "Vyasa wrote the Mahabharat after the Vedas, to convey the same message as the Vedas but through a story," says Star India's programming head Danish Khan.