The opening week recorded an unparalleled reach of 269 mn viewers* and 107.2 mn* average impressions
180 mn* viewers tune in to watch India’s opening game against South Africa
Regionalization, High decibel marketing campaign and Special programming deliver strong start
Mumbai: Continuing the record-breaking success from the opening game, the ICC Cricket World Cup 2019, in its Opening week records a massive 269 mn* reach on the Star network. The inaugural week of the ten-nation tournament registered a phenomenal 107.2 million average impressions*, setting a viewership record in the history of any ICC tournament.
The high decibel marketing campaign #CricketKaCrown, curated programming and unique on-ground activation across cities - ‘Le Jayenge’, contributed to making the opening week a grand success!
Regionalization takes Centerstage
The ICC Cricket World Cup 2019 was broadcast on Star Sports’ largest bouquet of dedicated regional channels and strong viewership from regional markets is a testament to that. All matches were broadcast in 7 languages - English, Hindi, Tamil, Telugu, Kannada, Bengali and Malayalam (Opening and all India match days), apart from Select Dugout.