Press Release

ICC Cricket World Cup in 4K: The first ever global broadcast of cricket in 4K technology

23 February 2015

?
Television viewing has transformed leaps and bounds, from grained picture quality to Standard definition (SD), to High Definition (HD) and now Ultra High Definition (UHD) or 4k technology. Primed as the next generation in television viewing, 4K technology has found its way into Indian homes taking viewing experience to another level. Now synonymous with firsts, Tata Sky and Star Sports have brought together the world’s first broadcast of cricket in cutting edge 4K technology. A special screening of the India – South Africa match was held in the city on Sunday, where Star Sports, the official broadcasters of the ICC Cricket World Cup 2015 broadcasted the match in 4k feed, transmitted through Tata Sky’s 4K set top box. The picture clarity in 4K enabled one to see the finest detail on screen. Right from the grass blade, to print on the T-Shirt of people sitting in the crowd, to hair line details of cricketers on the field. In short it was a visual extravaganza that made the experience of matching the sport as real as you can imagine. Ultra High Definition or 4K beams content at a resolution of 3840 x 2160, which is 4 times the pixel of full HD. With the smallest details standing out in crystal clarity, even colors take on a whole new life with the 10 bit true color. Star Sports will broadcast seven matches, including 4 India games, semi-finals and finals, in 4K technology. Subscribers can enjoy 4K within the comfort of their homes, provided one is equipped with the future ready 4k set top box, 4k TV and 4k channel.
Source: Adgully.com
Print
Show me everything from anytime
Press Release

Get set for a gastronomical trip with Vikas Khanna on 'Twist of Taste'

FOX International Channels vice president, marketing Debarpita Banerjee says, “Food is a popular subject, a popular topic, and we plan to maximise the topic’s already wise reach with the new season of Twist of Taste, which itself is a flagship show for FOX Traveller. The audiences have loved the concept and we are excited to partner with Vikas Khanna in the third season of the show. ‘Twist of Taste: Coastal Curries’ reiterates our promise to bring more exciting and quality local content to the I

Press Release

Race against time

Sanjay Gupta, chief operating officer (COO) of Star India said that October 2014 is a realistic deadline for BARC. But the issue of the guidelines was another problem altogether. “What an ideal measurement system ought to be – this subject has been in discussion in the country for more than three years. It began with the Amit Mitra committee report in 2010. To my mind, as a system and as an industry, we have chosen not to act on it. I do believe that the existing television system is not compreh

Press Release

Star India committed to investing over Rs. 1500 crore in the sport of Hockey over the next 8 years

Nitin Kukreja, Head of Sports Business, Star India, said, “Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasters in India have traditionally invested only in Cricket but shied away from committing such heavy investments in other games. We are putting money where our mouth is. We believe Hockey has potential for growth but needs certain key ingredients to come together. We believe that a vibrant local league, international events in I

1
423 424 425
629
Imagine more
Id: 5809