This year’s most anticipated clash between India and Pakistan in the ongoing ICC Champions Trophy – the flagship cricket tournament of 2017, broke many records. The match between the two nations attracted 201 mn* viewers, becoming the highest rated ODI match in BARC history. Also, an impressive 294 mn* viewers tuned in for the first half of the tournament.
India’s CT17 title defence against Pakistan which kick-started with the high impact and widely revered #SabseBadaMoh campaign, truly delivered what it promised. The highly anticipated match between two nations is rated 2x more than the last edition of ICC Champions Trophy 2013.
A Star India spokesperson said, “ICC Champions Trophy 2017 has been an impressive event in terms of scale, reach and following; and the India-Pakistan match set a new viewership record on our network making it the highest rated ODI match in BARC history. Fittingly for an event of such scale, we redefined the viewer experience via our all day programming and multi-language broadcast, which helped us set new benchmarks.”
In a double treat for fans, India and Pakistan will once again clash in the high-octane finals to bag the coveted title. Action starts on the Star Sports network on Sunday, June 18, 2017, 1:30 PM IST onwards.
Source: BARC, 2+ (U+R) All India*
About Star Sports
Home to a number of leading domestic and International sports, the Star Sports network with eleven channels broadcasts premier sporting events which include cricket coverage under the purview of the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket Australia, England & Wales Cricket Board (ECB) and Asian Cricket Council (ACC); Pro Kabaddi; Tamil Nadu Premier League (TNPL); the Hero Indian Super League (ISL), Premier League, Bundesliga; Badminton World Federation (BWF) events, Premier Badminton League (PBL); Hockey India League (HIL); Formula 1; Wimbledon, The French Open and US Open.
For further information, please contact:
Star Sports
Jimit Shah | +91 9833228876 | Jimit.shah@startv.com
Vikas Kumar | +91 7033482706 | Vikas.Kumar@startv.com
Genesis Burson-Marsteller
Nithin Rajasekaram |+91 7045044324| Nithin.rajasekaram@bm.com
Andrew Bareh | +91 8447938219 | Andrew.Bareh@bm.com
Gaurav Banerjee, Head, Star Plus said, “We understand our viewers very well. Shows like ‘Diya Aur Baati Hum’, ‘Saathiya’, ‘Ye Rishta’ have been doing well over two years now. Apart from that, shows like ‘Mohabattein’ have picked up and brought a new set of audiences. I think our way of storytelling has struck well with the audiences.”
Star Plus stayed far ahead of its competition by maintaining its GTVM above the 700-million mark for the second consecutive week
Star India CEO Uday Shankar spoke on the rise of the digital media and the role of advertising in the business of content at the Pitch Madison Media Advertising Outlook 2014.
