This year’s most anticipated clash between India and Pakistan in the ongoing ICC Champions Trophy – the flagship cricket tournament of 2017, broke many records. The match between the two nations attracted 201 mn* viewers, becoming the highest rated ODI match in BARC history. Also, an impressive 294 mn* viewers tuned in for the first half of the tournament.
India’s CT17 title defence against Pakistan which kick-started with the high impact and widely revered #SabseBadaMoh campaign, truly delivered what it promised. The highly anticipated match between two nations is rated 2x more than the last edition of ICC Champions Trophy 2013.
A Star India spokesperson said, “ICC Champions Trophy 2017 has been an impressive event in terms of scale, reach and following; and the India-Pakistan match set a new viewership record on our network making it the highest rated ODI match in BARC history. Fittingly for an event of such scale, we redefined the viewer experience via our all day programming and multi-language broadcast, which helped us set new benchmarks.”
In a double treat for fans, India and Pakistan will once again clash in the high-octane finals to bag the coveted title. Action starts on the Star Sports network on Sunday, June 18, 2017, 1:30 PM IST onwards.
Source: BARC, 2+ (U+R) All India*
About Star Sports
Home to a number of leading domestic and International sports, the Star Sports network with eleven channels broadcasts premier sporting events which include cricket coverage under the purview of the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket Australia, England & Wales Cricket Board (ECB) and Asian Cricket Council (ACC); Pro Kabaddi; Tamil Nadu Premier League (TNPL); the Hero Indian Super League (ISL), Premier League, Bundesliga; Badminton World Federation (BWF) events, Premier Badminton League (PBL); Hockey India League (HIL); Formula 1; Wimbledon, The French Open and US Open.
For further information, please contact:
Star Sports
Jimit Shah | +91 9833228876 | Jimit.shah@startv.com
Vikas Kumar | +91 7033482706 | Vikas.Kumar@startv.com
Genesis Burson-Marsteller
Nithin Rajasekaram |+91 7045044324| Nithin.rajasekaram@bm.com
Andrew Bareh | +91 8447938219 | Andrew.Bareh@bm.com
Commenting on this occasion, Hemal Jhaveri, Executive Vice President, Star Gold said, “Being one of the leading Hindi movie channels in India, our aim has always been to provide a quality entertainment experience to our viewers. We have always believed in crafting differentiated and entertaining programming specials for our audience, underlining our commitment to bring them the latest and best of Bollywood. The Republic Day programming special ‘Asli Hero’ is our initiative to present our nation
Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”
Weekday shows on Star Plus and Zee TV attract more eyeballs in Week 2 of TAM 2014, while Colors rules the weekend shows
