Press Release

ICC World Cup 2015 was watched by 635 million viewers in India

6 April 2015

 The ICC cricket World Cup that ended earlier this week was watched by 635 million Indians till the semi-final stage, making it the most watched event in the history of Indian television, according to the official broadcaster of the tournament Star India.

India's semi-final clash with Australia broke the record with 309 million Indians tuning in to see India battle it out to reach the finals. In comparison, the India-Pakistan group stage match was watched by 288 million people in the country.
The India-Australia match rated 15 TVR across the Star network including DD and 12.7 TVR on Star Network and 2.3 TVR on DD (TAM data M15+ ABC).
This World Cup, 77% of the viewership came from Hindi and regional feeds, which included broadcast of the tournament in Bengali, Tamil, Malayalam and Kannada.
"ICC Cricket World Cup 2015 has been an epic event in terms of scale, reach and following. With over 600 million viewers, largest aggregation of advertisers ever, and one of the most talked about marketing campaigns, this edition has validated that there is nothing bigger than the World Cup for Indian consumers," said Uday Shankar, CEO, Star India.
Star India's 'Mauka' campaign went viral through the World Cup with over 33 million views online making it amongst the most viewed campaigns ever on digital in India, according to Star India.
Through the tournament, social media sites saw hectic activity around the World Cup with a record 750,000 unique authors driving 3.6 million conversations with a reach of over 44 billion potential impressions.
Source: Economictimes.indiatimes.com
Related Articles:
Print
Show me everything from anytime
Press Release

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Press Release

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

Press Release

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

1
420 421 422
629
Imagine more
Id: 6841