The Indian cricket team may not be on a strong wicket due to a spate of weak performances recently, but a host of new sponsors are padding up to support the Men in Blue, when they take to the field during World Cup 2015 next week.
The Indian cricket team may not be on a strong wicket due to a spate of weak performances recently, but a host of new sponsors are padding up to support the Men in Blue, when they take to the field during World Cup 2015 next week.
Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”
Star India and Zee TV say the focus on making the stories relevant to today's generation has led to the success. "Vyasa wrote the Mahabharat after the Vedas, to convey the same message as the Vedas but through a story," says Star India's programming head Danish Khan.